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| Domain Names
A domain name is the core of your online
identity. It is the address web surfers use to find your web site. Your
domain name is yours entirely because once registered, no other party
may use that identity online in that Top Level Domain.
Domain
Names always have 2 or more parts, separated by periods/dots. The part
on the left is the most specific, and the part on the right is the most
general.
Computers on the Internet use IP (Internet Protocol)
numbers (e.g., 123.456.78.90) to locate other computers. Internet users
would have a difficult time remembering these long strings of numbers to
find sites, so Domain names were developed to translate IP numbers into
easy to remember domain names.
Why Do I Need a Domain Name?
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Increases your name recognition. |
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Makes it easy for your customers to
remember your address.
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Indicates you are a serious Internet
player.
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Helps brand your image.
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Adds a level of trust and integrity
to your site.
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Many search engines refuse to list
pages from free sites.
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Some search engines will only index
the first page of a domain site.
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Domain names containing 'keywords'
aid in higher search engine ranking.
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Allows you to use your domain
address, (www.yourname.com) and virtual email
addresses (yourname@yourname.com) on your business
cards and letterhead.
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Once a domain name has been
registered, it is no longer available. The most
popular and easily-remembered domain names are being
reserved daily, at the rate of one
domain name every 5 seconds!
At that rate, in the near future, only obscure domain
names will be available to the general public.
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Avoids somebody else from registering
the name you want.
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Lets you change your current email
provider and still keep the same email address.
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Protects your Internet advertising
investment from failure of your Internet Service
Provider. |
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How To Select A Domain Name:
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Make it as short as possible.
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Make it memorable. |
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Make it easy to spell.
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Make it pronounceable.
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Make it a name you can brand.
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Make it non-confusable with another
domain name.
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Make it not conflict with an existing
trademark.
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Make it easy to say.
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Make it directly related to either
your business name or
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Make it directly related to keywords
from your industry or
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Make it descriptive of your site's
content. |
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( Although it is nearly impossible to
accomplish all the bullet items in "How To Select A
Domain Name" they are meant to be goals to work by )
Consider Multiple Domain Names:
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similar names to avoid
competitors confusing
your customers.
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Obtain names for future offerings
(services or
products).
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link to your main site from
additional domains to aid in your search engine ranking (major search engines
use link popularity in their ranking algorithms). |
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To get more information and to register
your domain name please visit 1
2 3 Domain Register, our Domain Registration Center.
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Copyright © 1997 - 2008 KATenterprises. All rights reserved.
Revised: March 29, 2008.
Contact the Webmaster
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| We are available for any of your questions
at 610.779.1232. |
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